“Startups that succeed are those that manage to iterate enough times before running out of resources.”
— Eric Ries
“Nothing stands still for us. This is our natural state and yet the state most contrary to our inclinations. We burn with desire to find a firm footing, an ultimate, lasting base on which to build a tower rising up to infinity, but our whole foundation cracks and the earth opens into the depth of the abyss.”…Details
Following through on my previous post about competitive alignment, we will now focus on market alignment. Specifically, we will define market alignment as a model of value creation. In addition, we will briefly introduce you to operational alignment and structural alignment. Market alignment, operational alignment and structural alignment collectively form the offering alignment process. Let’s begin with the…Details
Organizations are increasingly dependent on each other. Rather than working more or less autonomously, they are increasingly entangled and interdependent, both on a strategic and an organizational level. The reason is that, more and more, offering superior customer value requires close collaboration with others in the supply chain. Whether it is downstream with distributors and…Details
The accepted belief in strategy is that any organization should start with a clear mission, vision, goals, ‘why’, set of values, or any other expression of a bigger purpose and that everything else should be derived from that. That sounds nice and intuitive. It sounds nice because it make us feel like welldoers who serve…Details
Building on the previous alignment related posts made by my Co-Founder Jeroen, this post will focus on clearly defining competitive alignment. More specifically, this post will define competitive alignment as part of a step-wise, iterative and modular process. Where the focus is on creating value via easily updated, learning-by-doing steps that produce the right results. Before we…Details
As explained in my previous post, the key step to creating alignment in your organization is to understand your value creation profile – or value creation ‘DNA’. Based on earlier work by my partner Vaughn, we have developed a set of four dimensions to help you with this. As it turns out from few decades…Details
In my previous two posts we saw briefly why aligning your offerings with what customers value is crucial for your organization and how you can do it. In this post and the next post I will tell you more about how to do this. A large part of these posts is based on ideas and…Details
As research shows, the best performing organizations are the ones that are best aligned. They successfully manage to direct all efforts towards creating superior customer value. They know what their customers want and they are entirely focused on delivering just that. But how to achieve this in today’s highly competitive markets? And how to make sure…Details
Offering products and services that your customers value is the pinnacle of successful business. Trivial as this may sound, the importance of this simple fact should not be underestimated. Just ask yourself; are all your products and services fully aligned with what your customers want? And is your organization fully aligned so that all efforts are…Details
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