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Insights & Inspiration

Dec112017

What Is Strategy?

As argued in my previous two posts, today’s world asks for strategy that is grounded. There I explained why this is the case and what being grounded means. In this post and the following ones I will discuss in more detail what this implies exactly. The first step in that is to define what we actually mean with…

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December 11, 2017Leave a commentCompetitive Advantage, Differentiation, Grounded, Positioning, Strategic Planning, Strategy Generation, Strategy Making, Sustainable Value Creation, ValueBy Jeroen Kraaijenbrink
Dec42017

When Is a Strategy Approach Grounded?

In my previous post I argued why, in today’s digital world of continuous disruption, all strategy should be grounded. I used a metaphor of a tree to sketch the overall idea of a grounded strategy and explain why being grounded is so important: to make sure that your organization does not get blown down or blown away by…

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December 4, 2017Leave a commentCategory Creation, Grounded, History of Strategy, Scientific Method, Strategic Thinking, Strategy Approaches, Strategy Making, Theory & Experimentation, WisdomBy Jeroen Kraaijenbrink
Nov272017

Why All Strategy Should Be Grounded

In the series of previous posts I have extensively reviewed the traditional approach to strategy as well as five more recent developments. If you have read those posts, you know that I am generally quite critical about the status quo of the strategy discipline. More importantly, though, I hope to have shown that this is…

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November 27, 2017Leave a commentCategory Creation, Clear Thinking, Grounded, Metaphor, Strategy ApproachesBy Jeroen Kraaijenbrink
Nov202017

Seven Signs That a Revolution in Strategy Is on Its Way

We are on the verge of a revolution in strategy. While the signs are not widely acknowledged yet, they are clear. And while these signs still mostly reveal the cracking of the old system, they also give reasons for optimism that something new is on its way. Based on our strategy research, teaching, coaching and consulting,…

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November 20, 2017Leave a commentCategory Creation, Digitization, Future, History of Strategy, Progress, Strategy Approaches, Traditional StrategyBy Jeroen Kraaijenbrink
Nov132017

Should Strategy Start with Why?

Simon Sinek’s book ‘Start with Why’ reflects the fifth and last solution that I will discuss in this series of posts on where strategy should go according to the strategy literature and popular business press. Even more so than Kim & Mauborgne’s Blue Ocean Strategy, Sinek’s book and his ‘Golden Circle’ are wildly popular –…

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November 13, 2017Leave a commentCritique, Emotion, Illusion, Mantras, Simplicity, Tag-LinesBy Jeroen Kraaijenbrink
Nov62017

Should Strategy Swim to Blue Oceans?

A fourth solution that is offered in the literature to save strategy from its rather problematic state, is that organizations should abandon their crowded red oceans and move to new and empty blue oceans. This has been the core message of Chan Kim & Renée Mauborgne’s ‘Blue Ocean Strategy’ (2005). With over 3.5 million copies sold, it…

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November 6, 2017Leave a commentCompetition, Critique, Strategy ApproachesBy Jeroen Kraaijenbrink
Oct302017

Should Strategy Be Replaced by Business Models?

Next to the solutions of more focus on agility and strategy execution, a third solution offered in the literature is that we should shift our attention from strategy towards business models. The core idea of this solution is that strategy is still relevant, but that it is an incomplete concept that needs the notion of a business…

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October 30, 2017Leave a commentBusiness Models, Creativity, Critique, DesignBy Jeroen Kraaijenbrink
Oct232017

Should Strategy Move Towards Execution?

As summarized in my previous post, the first solution offered to address the concerns about the state of strategy is that strategy should become more agile. After having discusses the pros and cons of that solution there, I turn to the second solution that is offered in the strategy literature: moving from strategy towards execution. The…

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October 23, 2017Leave a commentAction, Critique, Strategy Execution, Strategy GenerationBy Jeroen Kraaijenbrink
Oct162017

Should Strategy Become More Agile?

In my previous posts I summarized the broad and deep concerns about the way strategy is currently carried out. In the academic literature and popular business press we find numerous ideas for improvement. In this post and the next four, I discuss the five most important solutions that are offered. The first of these is that…

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October 16, 2017Leave a commentAdaptation, Agility, Competitive Advantage, Critique, Strategic Agility, Strategic PlanningBy Jeroen Kraaijenbrink
Oct92017

The Long Overdue Call for Something New in Strategy

As my four previous posts should confirm, strategy is indeed pretty much a mess – as a friend of mine called it. Or let’s say that, whether it is strategy research, strategy education, strategy consulting, or strategy practice, the current state of the field is at least not optimal… The picture that we get is that strategy…

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October 9, 2017Leave a commentCritique, History of Strategy, Strategy Approaches, Traditional StrategyBy Jeroen Kraaijenbrink
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