“Change the way you look at things and the things you look at change.”
– Sun Tzu
Knowing your current market share is important. It tells you something about how well you are doing relative to the competition. But anticipating what your future market share will be is more important. After all, your current market share is a result from past actions, while the only thing you can still influence is your…Details
We all know the idea of market share. You define what you see as the total market for a particular product or service and then identify who gets which part of the pie. To calculate it, you first define how many units are sold or how many euros, dollars, or other type of currency are…Details
Introduction Building on our definition of market alignment, we shift our focus to defining operational alignment. First, we explore the offering centered view. Then, we define value creation. Next, we present the promise of offering alignment. Then, we introduce the zoom lens. Next, we look at offering alignment as a journey. Afterwards, we zoom-in on…Details
– Max Borders
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