“We have not seen great things done in our time except by those who have been considered mean; the rest have failed.”
Introduction Building on our definition of market alignment, we shift our focus to defining operational alignment. First, we explore the offering centered view. Then, we define value creation. Next, we present the promise of offering alignment. Then, we introduce the zoom lens. Next, we look at offering alignment as a journey. Afterwards, we zoom-in on…Details
– Max Borders
— Russell Ackoff
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