How to Align Your Supply Chain in Four Steps

Organizations are increasingly dependent on each other. Rather than working more or less autonomously, they are increasingly entangled and interdependent, both on a strategic and an organizational level. The reason is that, more and more, offering superior customer value requires close collaboration with others in the supply chain. Whether it is downstream with distributors and…

Map Your Value Creation DNA: the Four Dimensions of Value Creation

As explained in my previous post, the key step to creating alignment in your organization is to understand your value creation profile – or value creation ‘DNA’. Based on earlier work by my partner Vaughn, we have developed a set of four dimensions to help you with this. As it turns out from few decades…

How to Align Your Offerings With What Customers Value?

As research shows, the best performing organizations are the ones that are best aligned. They successfully manage to direct all efforts towards creating superior customer value. They know what their customers want and they are entirely focused on delivering just that. But how to achieve this in today’s highly competitive markets? And how to make sure…

The One Thing that all Your Strategic Initiatives Should Focus on

In one sense, strategy is pretty complex. As discussed in my two previous posts, strategy consists of no less (and no more) than ten elements that together form a dynamic cycle of sustainable value creation. Gaining good insights into these elements and their relationships, managing them and changing them is a real challenge, especially in…

The Ten Elements of Strategy

In a recent post I discussed what strategy is by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition is basically the one I used in The Strategy Handbook and if you have read the book you might want to skip the rest of this post as it…

What Is Strategy?

As argued in my previous two posts, today’s world asks for strategy that is grounded. There I explained why this is the case and what being grounded means. In this post and the following ones I will discuss in more detail what this implies exactly. The first step in that is to define what we actually mean with…