Start with What: Why Offerings Are a Better Starting Point than Purpose

The accepted belief in strategy is that any organization should start with a clear mission, vision, goals, ‘why’, set of values, or any other expression of a bigger purpose and that everything else should be derived from that. That sounds nice and intuitive. It sounds nice because it make us feel like welldoers who serve…

Map Your Value Creation DNA: the Four Dimensions of Value Creation

As explained in my previous post, the key step to creating alignment in your organization is to understand your value creation profile – or value creation ‘DNA’. Based on earlier work by my partner Vaughn, we have developed a set of four dimensions to help you with this. As it turns out from few decades…

How to Create a Well Aligned Strategy in Three Steps

Strategy is very much about alignment. It centers on creating a coherent whole of all the different bits and pieces in an organization. This doesn’t mean that everyone in the organization has to think the same or even agree with the strategy. No, it means that everything the organization does, in one way or the…

The One Thing that all Your Strategic Initiatives Should Focus on

In one sense, strategy is pretty complex. As discussed in my two previous posts, strategy consists of no less (and no more) than ten elements that together form a dynamic cycle of sustainable value creation. Gaining good insights into these elements and their relationships, managing them and changing them is a real challenge, especially in…

Strategy As Dynamic Cycle of Sustainable Value Creation

Following up on the discussion of what strategy is and why we need strategy I want to give some further explanation of the Strategy Sketch and the ten elements of which it is composed. This is important for two reasons. First, it gives you a better understanding of what strategy is and how the ten elements of which it consists…

The Ten Elements of Strategy

In a recent post I discussed what strategy is by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition is basically the one I used in The Strategy Handbook and if you have read the book you might want to skip the rest of this post as it…

What Is Strategy?

As argued in my previous two posts, today’s world asks for strategy that is grounded. There I explained why this is the case and what being grounded means. In this post and the following ones I will discuss in more detail what this implies exactly. The first step in that is to define what we actually mean with…