“All courses of action are risky, so prudence is not in avoiding danger (it’s impossible), but calculating risk and acting decisively. Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer.”

― Niccolò Machiavelli

“The brain responds emotionally and often illogically when forced to make decisions based on little or conflicting evidence, a new study suggests…These types of choices are known as ambiguous decisions and are different from risky decisions…In a risky decision, a person is uncertain about the outcome of their choice but has an idea of the probability of success. In an ambiguous decision, a person is ignorant of both factors.”

– Ker Than

“Most strategies are built on specific beliefs about the future. Unfortunately, the future is deeply unpredictable. Worse, the requirements of breakthrough success demand implementing strategy in ways that make it impossible to adapt should the future not turn out as expected.
The result is the Strategy Paradox: strategies with the greatest possibility of success also have the greatest possibility of failure. Resolving this paradox requires a new way of thinking about strategy and uncertainty.”

– Michael Raynor