How to Determine Your Value Share in Three Simple Steps

Knowing your current market share is important. It tells you something about how well you are doing relative to the competition. But anticipating what your future market share will be is more important. After all, your current market share is a result from past actions, while the only thing you can still influence is your…

Offering-Level Strategy

You may be familiar with business-level and corporate-level strategy. Business-level strategy is strategy at the level of a business unit or a smaller organization and it is mostly concerned with creating a single clear direction for that unit or organization. Corporate-level strategy concerns strategy of large multi-unit organizations. It is typically about managing a portfolio…

Start with What: Why Offerings Are a Better Starting Point than Purpose

The accepted belief in strategy is that any organization should start with a clear mission, vision, goals, ‘why’, set of values, or any other expression of a bigger purpose and that everything else should be derived from that. That sounds nice and intuitive. It sounds nice because it make us feel like welldoers who serve…

Map Your Value Creation DNA: the Four Dimensions of Value Creation

As explained in my previous post, the key step to creating alignment in your organization is to understand your value creation profile – or value creation ‘DNA’. Based on earlier work by my partner Vaughn, we have developed a set of four dimensions to help you with this. As it turns out from few decades…

How to Align Your Offerings With What Customers Value?

As research shows, the best performing organizations are the ones that are best aligned. They successfully manage to direct all efforts towards creating superior customer value. They know what their customers want and they are entirely focused on delivering just that. But how to achieve this in today’s highly competitive markets? And how to make sure…