“Most companies owe their initial success to a unique strategic position involving clear tradeoffs….the passage of time and the pressures of growth, however, led to compromises that were at first almost imperceptible. Through a succession of incremental changes that each seemed sensible at the time, many established companies have compromised their way to me-too activities just like their rivals…Through incremental additions of product varieties; incremental efforts to service new customer groups; and emulation of rival’s activities; the existing company loses its clear competitive position.”

– Michael Porter

 

What is Competitive Alignment?

Building on the previous alignment related posts made by my Co-Founder Jeroen, this post will focus on clearly defining competitive alignment. More specifically, this post will define competitive alignment as part of a step-wise, iterative and modular process. Where the focus is on creating value via easily updated, learning-by-doing steps that produce the right results. Before we…

The One Thing that all Your Strategic Initiatives Should Focus on

In one sense, strategy is pretty complex. As discussed in my two previous posts, strategy consists of no less (and no more) than ten elements that together form a dynamic cycle of sustainable value creation. Gaining good insights into these elements and their relationships, managing them and changing them is a real challenge, especially in…