How to Determine Your Value Share in Three Simple Steps

Knowing your current market share is important. It tells you something about how well you are doing relative to the competition. But anticipating what your future market share will be is more important. After all, your current market share is a result from past actions, while the only thing you can still influence is your…

What Is Strategy?

As argued in my previous two posts, today’s world asks for strategy that is grounded. There I explained why this is the case and what being grounded means. In this post and the following ones I will discuss in more detail what this implies exactly. The first step in that is to define what we actually mean with…

Should Strategy Become More Agile?

In my previous posts I summarized the broad and deep concerns about the way strategy is currently carried out. In the academic literature and popular business press we find numerous ideas for improvement. In this post and the next four, I discuss the five most important solutions that are offered. The first of these is that…