Offering-Level Strategy

You may be familiar with business-level and corporate-level strategy. Business-level strategy is strategy at the level of a business unit or a smaller organization and it is mostly concerned with creating a single clear direction for that unit or organization. Corporate-level strategy concerns strategy of large multi-unit organizations. It is typically about managing a portfolio…

How to Align Your Supply Chain in Four Steps

Organizations are increasingly dependent on each other. Rather than working more or less autonomously, they are increasingly entangled and interdependent, both on a strategic and an organizational level. The reason is that, more and more, offering superior customer value requires close collaboration with others in the supply chain. Whether it is downstream with distributors and…

Start with What: Why Offerings Are a Better Starting Point than Purpose

The accepted belief in strategy is that any organization should start with a clear mission, vision, goals, ‘why’, set of values, or any other expression of a bigger purpose and that everything else should be derived from that. That sounds nice and intuitive. It sounds nice because it make us feel like welldoers who serve…

Map Your Value Creation DNA: the Four Dimensions of Value Creation

As explained in my previous post, the key step to creating alignment in your organization is to understand your value creation profile – or value creation ‘DNA’. Based on earlier work by my partner Vaughn, we have developed a set of four dimensions to help you with this. As it turns out from few decades…

Two Key Reasons Why Participation in Strategy Works

At its heart, strategy is a people process. Even though the emphasis is often on the analytical side, at the end of the day it is people who drive the process, interpret how things are, come up with ideas for the future, and execute the strategy. Therefore, I (and also we, as New Strategy Group)…

How to Create a Well Aligned Strategy in Three Steps

Strategy is very much about alignment. It centers on creating a coherent whole of all the different bits and pieces in an organization. This doesn’t mean that everyone in the organization has to think the same or even agree with the strategy. No, it means that everything the organization does, in one way or the…

The One Thing that all Your Strategic Initiatives Should Focus on

In one sense, strategy is pretty complex. As discussed in my two previous posts, strategy consists of no less (and no more) than ten elements that together form a dynamic cycle of sustainable value creation. Gaining good insights into these elements and their relationships, managing them and changing them is a real challenge, especially in…

Strategy As Dynamic Cycle of Sustainable Value Creation

Following up on the discussion of what strategy is and why we need strategy I want to give some further explanation of the Strategy Sketch and the ten elements of which it is composed. This is important for two reasons. First, it gives you a better understanding of what strategy is and how the ten elements of which it consists…

The Ten Elements of Strategy

In a recent post I discussed what strategy is by giving the following definition: an organization’s strategy is its unique way of sustainable value creation. This definition is basically the one I used in The Strategy Handbook and if you have read the book you might want to skip the rest of this post as it…