How to Determine Your Value Share in Three Simple Steps

Knowing your current market share is important. It tells you something about how well you are doing relative to the competition. But anticipating what your future market share will be is more important. After all, your current market share is a result from past actions, while the only thing you can still influence is your…

What is Operational Alignment? – Part One

Introduction Building on our definition of market alignment, we shift our focus to defining operational alignment. First, we explore the offering centered view. Then, we define value creation. Next, we present the promise of offering alignment. Then, we introduce the zoom lens. Next, we look at offering alignment as a journey. Afterwards, we zoom-in on…

Offering-Level Strategy

You may be familiar with business-level and corporate-level strategy. Business-level strategy is strategy at the level of a business unit or a smaller organization and it is mostly concerned with creating a single clear direction for that unit or organization. Corporate-level strategy concerns strategy of large multi-unit organizations. It is typically about managing a portfolio…