“If you leave a thing alone you leave it to a torrent of change. If you leave a white post alone it will soon be a black post. If you particularly want it to be white you must be always painting it again; that is, you must be always having a revolution.”

– G. K. Chesterton

What is Operational Alignment? – Part One

Introduction Building on our definition of market alignment, we shift our focus to defining operational alignment. First, we explore the offering centered view. Then, we define value creation. Next, we present the promise of offering alignment. Then, we introduce the zoom lens. Next, we look at offering alignment as a journey. Afterwards, we zoom-in on…