“Whosoever desires constant success must change his conduct with the times.”
― Niccolò Machiavelli
– G. K. Chesterton
Introduction Building on our definition of market alignment, we shift our focus to defining operational alignment. First, we explore the offering centered view. Then, we define value creation. Next, we present the promise of offering alignment. Then, we introduce the zoom lens. Next, we look at offering alignment as a journey. Afterwards, we zoom-in on…
As much as our own biological DNA defines who we are and what can do as human beings, also organizations have a DNA that defines who they are and what they can do. This DNA resides everywhere in the organization; in its people, competences, structure, processes, and so on and so forth. And like DNA, it…
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