“The only way in which a human being can make some approach to knowing the whole of a subject, is by hearing what can be said about it by persons of every variety of opinion and studying all modes in which it can be looked at by every character of mind. No wise man ever acquired his wisdom in any mode but this; nor is it in the nature of human intellect to become wise in any other manner.”

– John Stuart Mill

What is Operational Alignment? – Part One

Introduction Building on our definition of market alignment, we shift our focus to defining operational alignment. First, we explore the offering centered view. Then, we define value creation. Next, we present the promise of offering alignment. Then, we introduce the zoom lens. Next, we look at offering alignment as a journey. Afterwards, we zoom-in on…