“Like a scientist’s theory, the strategist’s theory generates hypotheses that guide actions. Theories define expectations about causal relationships: If the world functions according to my theory, then this action will generate the following outcome. They are dynamic and are updated based on evidence or feedback received. They permit low-cost thought experiments, thereby minimizing expensive, misguided investments… Just as academic theories enable scientists to generate breakthrough knowledge, corporate theories give birth to value-creating strategic actions.”

– Todd Zenger

“To come very near to a true theory, and to grasp its precise application, are two different things, as the history of science teaches us. Everything of importance has been said before by someone who did not discover it.”

– Alfred North Whitehead

“The rapid pace of change in our physical environment makes many strategy decisions quickly obsolete. The fate of Monitor seems to confirm my long-standing suspicion: Even a blindfolded chimpanzee throwing darts at the Five Porter Forces framework can select a business strategy that performs as well as that prescribed by Dr. Porter and other high-paid strategy consultants.”

–  Peter Gorski

“Intuition is a method of feeling one’s way intellectually into the inner heart of a thing, in order to locate what is unique and inexpressible in it. If there is a way of grasping a reality in absolute rather than relative terms, of entering into it rather than taking up positions on it, of seizing hold of it without any translation or symbolism, then that way is metaphysics itself.”

– Henri Bergson

“Strategy is not politics, but it is always about politics. No matter the particular technical and cultural detail, strategy has to be ruled by a superior political process… Stripped bare to its essential functioning, politics can and should be seen as the process that produces influence over others. Political process of any and every conceivable kind is designed to generate legitimate authority in relative influence.”

– Colin S. Gray 

“Data without some sort of analysis is just noise. If it’s raining outside right now, we know it’s raining, but that’s it. However, knowing what the weather was the entire week, we can probably make some conclusion about the season we’re in and what kind of weather we’re expecting.”

– Irene Ros