“Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of ensuring future success.”
“Nobody wants a strategy!” I have repeatedly heard some version of this concise statement from many clear-minded, pragmatic and front-line thinkers over the years. Why would anyone actually want to go through the strategy process – given its unpopular but well-earned poor reputation? Strategy is often seen at best as being just another bureaucratic burden…
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