“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

– Herbert Simon

“Constant flux means more than simply things will be different. It means processes – the engines of flux – are now more important than products. Once we invented the scientific method, we could immediately create thousands of other amazing things. Get the ongoing process right and it will keep generating ongoing benefits. In our new era, processes trump products.”

– Kevin Kelly

“Thought is for action. Thinking evolved as an extension of the ability to act effectively; it evolved to make us better at doing what’s necessary to achieve our goals. Thought allows us to select from among a set of possible actions by predicting the effects of each action and by imagining how the world would be if we had taken different actions in the past.”

– Steven Sloman & Philip Fernbach 

What is Competitive Alignment?

Building on the previous alignment related posts made by my Co-Founder Jeroen, this post will focus on clearly defining competitive alignment. More specifically, this post will define competitive alignment as part of a step-wise, iterative and modular process. Where the focus is on creating value via easily updated, learning-by-doing steps that produce the right results. Before we…