“To create a model, we make choices about what’s important enough to include, simplifying the world into a toy version that can be easily understood and from which we can infer important facts and actions. We expect it to handle only one job and accept that it will occasionally act like a clueless machine, one with enormous blind spots.”

– Cathy O’Neil

What is Market Alignment?

Following through on my previous post about competitive alignment, we will now focus on market alignment. Specifically, we will define market alignment as a model of value creation. In addition, we will briefly introduce you to operational alignment and structural alignment. Market alignment, operational alignment and structural alignment collectively form the offering alignment process. Let’s begin with the…

“The power of the unaided mind is highly overrated. Without external aids, memory, thought, and reasoning are all constrained. But human intelligence is highly flexible and adaptive, superb at inventing procedures and objects that overcome its own limits. The real powers come from devising external aids that enhance cognitive abilities.”

– Donald Norman

“We have no choice but to think together, ponder together, in groups and communities. The question is how to do this, how to come together and think and hear each other in order to touch, and be touched by, the intelligence we need.”

– Jacob Needleman