How to Determine Your Value Share in Three Simple Steps

Knowing your current market share is important. It tells you something about how well you are doing relative to the competition. But anticipating what your future market share will be is more important. After all, your current market share is a result from past actions, while the only thing you can still influence is your…

Offering-Level Strategy

You may be familiar with business-level and corporate-level strategy. Business-level strategy is strategy at the level of a business unit or a smaller organization and it is mostly concerned with creating a single clear direction for that unit or organization. Corporate-level strategy concerns strategy of large multi-unit organizations. It is typically about managing a portfolio…

“It’s all about finding and hiring people smarter than you, getting them to join your business and giving them good work, then getting out of the way and trusting them. You have to get out of the way so you can focus on the bigger vision. That’s important, but here is the main thing: You must make them see their work as a mission.”

– Richard Branson

How to Align Your Supply Chain in Four Steps

Organizations are increasingly dependent on each other. Rather than working more or less autonomously, they are increasingly entangled and interdependent, both on a strategic and an organizational level. The reason is that, more and more, offering superior customer value requires close collaboration with others in the supply chain. Whether it is downstream with distributors and…

Start with What: Why Offerings Are a Better Starting Point than Purpose

The accepted belief in strategy is that any organization should start with a clear mission, vision, goals, ‘why’, set of values, or any other expression of a bigger purpose and that everything else should be derived from that. That sounds nice and intuitive. It sounds nice because it make us feel like welldoers who serve…

Map Your Value Creation DNA: the Four Dimensions of Value Creation

As explained in my previous post, the key step to creating alignment in your organization is to understand your value creation profile – or value creation ‘DNA’. Based on earlier work by my partner Vaughn, we have developed a set of four dimensions to help you with this. As it turns out from few decades…