Who We Are

We are a group of next generation strategy professionals. Our purpose is to help you create better organizations.

We do this by offering a global learning and facilitation platform empowering you to discover your DNA, align your offerings and orchestrate your ecosystem.

By doing so, we aim to create a positive and lasting impact on your organization, the economy, education, research and society.

Why Choose Us

Through our extensive experience in practice, research and education, we know what works and what doesn’t.

Our algorithmic Offering Alignment approach is the only approach available that empowers you to improve your offerings in a structured and controlled way.

With us you advance your organization’s ability to systematically create unique value for customers.

Our Experience

Facilitation and consulting experience - 30+ years
Entrepreneurial and executive experience - 20+ years
Scientific and research experience - 15+ years
Educational and training experience - 15+ years

Our Team

vaughn jackson
  • PhD in Industrial Eng. (1999)
  • 25+ yrs Professional Experience
  • 15+ yrs Entrepreneurial Exp.
  • Creator of Positioning Pro

Vaughn Jackson

Co-Founder and Chief Executive Officer

Email: vj@newstrategygroup.com

Vaughn is a strategy advisor, scientist and engineer. He has worked with diverse clients in North America, South America and Europe. His main drive is to deploy a ground-breaking, algorithmic approach to strategy that creates value throughout the world.

Jeroen Kraaijenbrink
  • PhD in Management (2006)
  • 15+ yrs Academic Experience
  • 7+ yrs Professional Experience
  • Author The Strategy Handbook

Jeroen Kraaijenbrink

Co-Founder and Chief Scientific Officer

Email: jk@newstrategygroup.com

Jeroen is a strategy lecturer, consultant and writer who has worked at a variety of universities in the Netherlands and the United States. His main drive is to improve strategy making across the globe through training and empowering strategy professionals.

Frank Mooij
  • Marketing (´85) Advertising (´92)
  • 30+ yrs Professional Experience
  • 14+ yrs Change and Innovation
  • 10+ yrs Entrepreneurial Exp.

Frank Mooij

Chief Commercial Officer and Strategy Maker

Email: fm@newstrategygroup.com

Frank is a strategy and marketing consultant. He has worked at all levels with diverse clients who had their headquarters or branches all over the globe. His main drive is helping solve the issues that really matter, in such a way that clients become more self-reliant

Walter Koeleman 2
  • PhD in Management (1995)
  • 25+ yrs Management Consulting
  • 20+ yrs Entrepreneur Exp.
  • 10+ yrs Lecturer Experience

Walter Koeleman

Chief Learning Officer and Strategy Maker

Email: wk@newstrategygroup.com

Walter is a Strategy and Operations Management consultant. He is also Strategy & OPM lecturer. He has worked in over 200 companies to improve their performance, which is also his main drive and objective.