Strategy Quote of the Day

Friday, December 15th, 2017
“Counter-intuitively, managing costs directly causes overall costs to rise, because managers are looking at the wrong thing. If they manage value to the customer, they cause costs to fall – because they are no longer paying to provide what the customer doesn’t want.”

– Simon Caulkin

All Strategy Quotes

“Counter-intuitively, managing costs directly causes overall costs to rise, because managers are looking at the wrong thing. If they manage value to the customer, they cause costs to fall – because they are no longer paying to provide what the customer doesn’t want.”

– Simon Caulkin

“Change is the fate for everything we make. We are moving away from the world of fixed nouns and toward a world of fluid verbs. In the next 30 years we will continue to take solid things—an automobile, a shoe—and turn them into intangible verbs. Products will become services and processes. Embedded with high doses of technology, an automobile becomes a transportation service, a continuously updated sequence of materials rapidly adapting to customer usage, feedback, competition, innovation, and wear.”

– Kevin Kelly

“It is good to remind ourselves of Taiichi Ohno’s dictum that even a wise man is wrong 30 percent of the time. And 50 percent of the things that we normal people firmly believe are just plain dead wrong. The trouble is figuring out: which of the things that I now firmly believe is false?”

– Stephen Denning

“To come very near to a true theory, and to grasp its precise application, are two different things, as the history of science teaches us. Everything of importance has been said before by someone who did not discover it.”

– Alfred North Whitehead

“The rapid pace of change in our physical environment makes many strategy decisions quickly obsolete. The fate of Monitor seems to confirm my long-standing suspicion: Even a blindfolded chimpanzee throwing darts at the Five Porter Forces framework can select a business strategy that performs as well as that prescribed by Dr. Porter and other high-paid strategy consultants.”

–  Peter Gorski
“Intuition is a method of feeling one’s way intellectually into the inner heart of a thing, in order to locate what is unique and inexpressible in it. If there is a way of grasping a reality in absolute rather than relative terms, of entering into it rather than taking up positions on it, of seizing hold of it without any translation or symbolism, then that way is metaphysics itself.”

– Henri Bergson

“It’s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.”

– Al Ries and Jack Trout

“Strategy is not politics, but it is always about politics. No matter the particular technical and cultural detail, strategy has to be ruled by a superior political process… Stripped bare to its essential functioning, politics can and should be seen as the process that produces influence over others. Political process of any and every conceivable kind is designed to generate legitimate authority in relative influence.”

– Colin S. Gray 

“Visualization is the conveyance of information in a universally (and near-instantly accessible/digestible) manner. It is a way to simplify processing of information in a visual way. “

– Michael Woolf

“Data without some sort of analysis is just noise. If it’s raining outside right now, we know it’s raining, but that’s it. However, knowing what the weather was the entire week, we can probably make some conclusion about the season we’re in and what kind of weather we’re expecting.”

– Irene Ros

“A market insight involves seeing a missing in the world at large and believing that technology can be built to solve it… A technology insight usually comes from a scientist or engineer. The missing is entirely about the technology itself. An inventor sees a way to create something that’s never before existed, often hoping that a worthwhile problem can be found that the invention will solve.”

– Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney

“Data without generalization is just gossip.”

– Robert Pirsig

“Stripped to its essentials the challenge of strategic leadership is twofold: you have to have a big idea, then you must be able to inspire and motivate others to think strategically about how to realize that big idea. The more complex and unique the idea, the more valuable it is, but also the more you will need more than just your own brilliant strategic thinking or skilled problem finding and problem solving. To pursue a big idea, you will need to engage others in problem finding and problem solving alongside you. You need others engaged in strategic thinking and skillfully persuading others to engage.”

– Todd Zenger

“An honest business writer acknowledges the risks of the market, the complexity of business models, the true nature of the hard work required, and the limitations of any set of tools. In fact, this sin might well be considered an ethical/moral sin as opposed to sloppy thinking or intellectual sinning. As a colleague who shares my opinion of Blue Ocean Strategy pointed out, it is fundamentally disrespectful to the hard work and dedication of people working diligently to change companies, to reduce their labors to trite retrofitted strategy canvas diagrams.”

– Venkatesh Rao

“Many people think marketing is a battle of products. In the long run, they figure, the best product will win. Marketing people are preoccupied with doing research and getting the facts. They analyse the situation to make sure that truth is on their side. Then they sail confidently into the marketing arena, secure in the knowledge that they have the best product and that ultimately the best product will win. It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.”

– Al Ries and Jack Trout